Tuesday, September 24th 2019
are the active links that connect one website to another. Backlinks make a huge impact on a website’s performance in the search engine results. Which is why the links are considered very useful for improving a website’s SEO
ranking. Although search engines calculate rankings with multiple factors to arrive at the search results, nevertheless these links rank high in the calculations. No one knows for sure how much weight search engines give to backlinks when listing results, but the more you can demonstrate that your site is a part of a community of other sites the higher the ranking it gets.
These backlinks should be real, the more you use fake links, the worse the ranking will get. For example, some people sell links online however, these links are often connected to websites which are only partially active or phishing sites. The quality of links is far more important than the quantity.
Example: Website A is a restaurant and it gets a backlink from Website B which is a prominent food review blog or website. This is a valuable, natural, and relevant backlink that Website A has gained.
Due to the importance of backlinks, there are loads of bad practices website owners use to gain backlinks. You can purchase backlinks and link exchange networks or sell backlinks, etc. Most of these practices are not recommended by search engines. The latter usually de-index and penalise websites suspected of involvement in such practices.
You can think of backlinks as conversations among websites. The world Wide Web, or “the web” for short, is a network of web pages connected to each other via hyperlinks. Each hyperlink connecting to a new document adds to the overall growth of the web. Search engines purpose is to make it easier for you to find these web pages. A web page linked by many other web pages on the similar topics is considered more respectful and valuable. So backlinks are not only important for a website to gain respect, they are also important for search engines and the overall health of the entire world wide web.